United against the common enemy

If the new kids get to integrate the square, according to Aurélien Matter, this is because “most entrepreneurs share the same vision of the vape and want to go in the same direction” – in other words, is undo tobacco and defend against the common enemy: the tobacco lobbyists. His shop is Sweet and Vapes, which opened in the rue du Faubourg Saverne there four months. Aurélien Matter injected EUR 30 000 in its stock and the local he renovated himself.

Ten places this elegant tea room/shop now host about 40 clients per day, as vapoteurs qu’initiés beginners. In both cases, most of its customers are “faithful”. This former bartender 29 years has also started selling electronic cigarettes autoentrepreneur and side of his business, before settling. Best Bet: its turnover exploded its projected 300%. This enables him to employ two employees since November. Aurélien, the market remains “wild but not aggressive ” and its frame still floating, ” we do not really know what to expect with the tobacco lobbies”.

According Aurélien Matter, the best way to resist the competition that may be increasingly fierce, is finding a concept, so that vapoteurs do not go in his shop by accident. Sweet & Vapes plans to expand in April 2014 to become a ” bar vape ” on the model of ” shisha bars “. Aurélien Matter would also open other outlets in Alsace and elsewhere, but not in the immediate future, we must see how the regulation of products is changing …

In Strasbourg, he does not also want to create franchise:

“My clients are ready to cross the city to find here what they do not have elsewhere. They simply do not seek very specific products but advice and a unique atmosphere”.